Your Artwork

To supply artwork below 10MB, please email artwork to:

If between 10MB and 100MB please use a file transfer service such as MailBigFile or WeTransfer


Printers use CMYK (Cyan, Magenta, Yellow and Black), whereas on screen we use RGB (Red, Green, Blue). You need to ensure your document is set up in CMYK, otherwise your print could look different to what you were expecting. When you convert your image from RGB to CMYK it may appear duller, you may have to brighten the colours to compensate.


Convert fonts to outlines
It is important that when you send a document to print you convert all fonts to outlines. Basically, this means that rather than the type being an editable font, you change it into a shape layer. This will stop any font issues occurring during printing. In Adobe Illustrator it’s as simple as selecting all your type and then clicking Type > Create Outlines.


Image Resolutions
On screen we view images at around 72dpi, however printing requires a much larger resolution, usually about 300dpi for items like brochures and flyers. This means you can’t use low resolution images as they will appear pixelated. You can check the image resolution in Photoshop by selecting Image>Image Size.


Supply your file as a PDF
You can create a PDF file from most programs and PDF’s are the easiest and best for printers to use. When saving your PDF you can select to include crop marks and a bleed. You can also confirm the resolution of your file. If you are designing a brochure, supply the PDF as separate pages, not spreads, this includes the front and back cover. Also, do not try to impose your brochure, your printers will do that using their imposition software.

You can also run a preflight check in Adobe Acrobat. You can set this to check for various items such as image resolution, bleeds, spot colours etc. This is really helpful as it will check that you haven’t missed anything.


Artwork must have a minimum 3mm bleed where necessary.


Creep Allowance
Creep is something that affects thicker brochures. It’s where the bulk of the paper causes the inner pages to extend or creep further out than the other pages. This varies depending on the thickness of the paper and number of pages. If you are sending a thick stitched brochure to print, let us know so that we can adjust your document for you.


Transparencies & effects
If your file has unusual effects or transparencies it will be better to send flattened transparencies in case there are problems along the way. It might also be worthwhile sending us a flat jpeg of your artwork alongside your PDF or even sending a printed hard copy for us to check against.


Note: Princes Press do all we can to check that your artwork is free of any mistakes. Please do check all proofs carefully as errors may be made during this process. Princes Press take no responsibility for any mistakes found after sign off.